I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
More Tim Cook Quotes
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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There’s something very dangerous happening in states across the country.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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You can only do so many things great, and you should cast aside everything else.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Nobody wants to buy sour milk.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Excellence has become a habit.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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It is possible to be aware of God at all times.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I don’t really think anything Microsoft does puts pressure on Apple.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK