In the long arc of time, you are only relevant if customers love you.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
More Tim Cook Quotes
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I love museums. But I don’t want to live in one.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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You can’t have a back door that’s only for the good guys.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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There’s something very dangerous happening in states across the country.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK






