If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOKSo if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
More Tim Cook Quotes
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Gaming has kind of evolved a bit. More people play on portable devices.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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In the long arc of time, you are only relevant if customers love you.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Discrimination, in all its forms, is bad for business.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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You want to be the pebble in the pond that creates the ripples for change.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK