Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Discrimination, in all its forms, is bad for business.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Price is rarely the most important thing. A cheap product might sell some units.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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It is possible to be aware of God at all times.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I love museums. But I don’t want to live in one.
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Today, we are pleased to announce the biggest advancement in iPhone.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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From our point of view it’s important that Apple not be the developer for the world.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK