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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

Tim Cook

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK

Apple Change Culture Excellence Permit Special Think Unique Witness
In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOK

Different Encumbered Legacy Table Thing View
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK

Everything Money More Position Power Privacy Protect Responsible Something Valuable
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOK

Decision Everything Important Intuition Life Mist Prove Right Trust Work
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

Area Creativity Discipline Innovation One Some Something Thing
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK

Compare Confuse Goal Price Revenue Something
The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK

Apple Bestseller Big Every Ipad Need Pro Product More Reason Remain Second Sense Word
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

Apple Around Country Message Open People World
It is possible to be aware of God at all times.
TIM COOK

Aware God Possible Time
We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK

Care Energy Finish Name Painting Someone
In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK

Last Paint Security Target Thing World
I just want to build great products.
TIM COOK

Build Great Product Want
I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK

Growm South Remember Year
The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOK

Engineer Happen Name Rip Someone Something Thing World Worst

Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

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Popular Authors

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