Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
More Tim Cook Quotes
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Discrimination, in all its forms, is bad for business.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Apple is this great American company that could have only happened here.
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Price is rarely the most important thing. A cheap product might sell some units.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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America is always stronger when we do things together.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK