Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
More Tim Cook Quotes
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Apple is this great American company that could have only happened here.
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What makes Siri cool is she has a personality.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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The longer the meeting, the less is accomplished.
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In the long arc of time, you are only relevant if customers love you.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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An acorn would never brag about giving shade.
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You can’t have a back door that’s only for the good guys.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We make the best phone, we don’t make the most phones.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Android dominates the mobile malware market.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I just want to build great products.
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A great product isn’t just a collection of features. It’s how it all works together.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
TIM COOK