Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKWe wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
More Tim Cook Quotes
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Apple is this great American company that could have only happened here.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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A great product isn’t just a collection of features. It’s how it all works together.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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You want to be the pebble in the pond that creates the ripples for change.
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Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK