“Apple Stores Offer the Best Buying Experience and Customer Service On The Planet”

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

I am who I am, and I’m focused on that, and being a great CEO of Apple.

Maybe law enforcement would like the ability to turn on the camera on your Mac.

Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.

A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.

America is always stronger when we do things together.

From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.

In the world of cyber security, the last thing you want is to have a target painted on you.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being.

The government should always be the one defending civil liberties.

I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.

Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.

The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.

I hold that gentleman to be the best-dressed whose dress no one observes.

Those who best know human nature will acknowledge most fully what a strength light hearted nonsense give to a hard working man

It was a weird mix of emotions. One day, your best friend could be killed. The day before, you could be celebrating him getting a brand-new bike.

The smell of a freshly printed book is the best smell in the world.

Often the best way to overcome desire is to satisfy it.

I love what I do, and when you love what you do, you want to be the best at it.

Poetry: the best words in the best order.

I came to understand that I’m never going to be the perfect mother, but I’m going to do the best I can. Same goes for everything in my life.