A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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An acorn would never brag about giving shade.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Price is rarely the most important thing. A cheap product might sell some units.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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In the long arc of time, you are only relevant if customers love you.
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The longer the meeting, the less is accomplished.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Gaming has kind of evolved a bit. More people play on portable devices.
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You can only do so many things great, and you should cast aside everything else.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Our message, to people around the country and around the world, is this: Apple is open.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
TIM COOK






