You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
-
-
Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOK -
We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK -
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK -
I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK -
Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
TIM COOK -
I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOK -
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK -
The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK -
I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK -
An acorn would never brag about giving shade.
TIM COOK -
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK -
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK -
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK -
In the long arc of time, you are only relevant if customers love you.
TIM COOK -
Apple Pay is forever changing the way we pay for things.
TIM COOK -
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK -
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK -
You want to be the pebble in the pond that creates the ripples for change.
TIM COOK -
There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK -
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK -
The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOK -
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK -
Nobody wants to buy sour milk.
TIM COOK -
I don’t really think anything Microsoft does puts pressure on Apple.
TIM COOK -
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK -
The longer the meeting, the less is accomplished.
TIM COOK