Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
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From our point of view it’s important that Apple not be the developer for the world.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Our message, to people around the country and around the world, is this: Apple is open.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK