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I don’t think Apple has to own a content business.

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Apple Business Content Own Think

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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Apple Give Goal Imagine Life Once Something Want Whole Without
Price is rarely the most important thing. A cheap product might sell some units.
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You want to be the pebble in the pond that creates the ripples for change.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Directly Double Entirely God Gold Made New Own Right Super Watch
So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Apple Pay is forever changing the way we pay for things.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Base Feature Fundamental Just Right Security
From our point of view it’s important that Apple not be the developer for the world.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Apple Watch is the most personal device we’ve ever created.
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Apple Created Device Ever Most Personal Watch
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Apple Creative Everyone Focus Future Push
You can’t have a back door that’s only for the good guys.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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