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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

Tim Cook

I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
TIM COOK

Fundamental Government Intrusive Philosophy Privacy Right Think
We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOK

Care Energy Finish Name Painting Someone
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOK

Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK

Admire Country Most People Personally Said Stood
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK

Allow Dozen Introduce Legislation More People Person State Think Wave
Excellence has become a habit.
TIM COOK

Become Excellence Habit
We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK

Apple Best Docus Enrich Live Make People Product Simple World
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK

Apple Give Goal Imagine Life Once Something Want Whole Without
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK

Another Brick Fall House Important Pretty Privacy Pukl Right Some Soon
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say
Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOK

Ability Camera Enforcement May Turn
A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK

Always Company Department Door Innovation Know Lot Sign Something
I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK

Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley
I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOK

Company Focus Learn Life Well Personal Run
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

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