“Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.”

To whom much is given, much is expected. I do believe this. It’s embedded in me.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

I remember what it was like to grow up in the South in the 1960s and 1970s.

I am driven by great work and seeing people do incredible things and having a part in that.

Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.

An acorn would never brag about giving shade.

We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.

Our message, to people around the country and around the world, is this: Apple is open.

Android dominates the mobile malware market.

So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.

A great product isn’t just a collection of features. It’s how it all works together.

Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.

I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.

There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.

Creativity arises out of the tension between spontaneity and limitations, the latter (like the river banks) forcing the spontaneity into the various forms which are essential to the work of art or poem.

Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.

I don’t think I have the kind of creativity to write fiction.

The creative union of the conscious with the unconscious is what one usually calls ‘inspiration.’

Classes will dull your mind, destroy the potential for authentic creativity.

The most valuable asset a nation has is the creativity of its children.

Most creativity is a transition from one context into another where things are more surprising.

Creativity means learning where the rules exist, and then breaking them! Saying, “It’s better this way.” But you have to know the rules in order to break them with any grace.