Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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A great product isn’t just a collection of features. It’s how it all works together.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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People are running huge enterprises off of hacking and stealing data.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOK






