Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
More Tim Cook Quotes
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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I love museums. But I don’t want to live in one.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Apple Watch is the most personal device we’ve ever created.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Excellence has become a habit.
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The longer the meeting, the less is accomplished.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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You can only do so many things great, and you should cast aside everything else.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Anything can change, because the smartphone revolution is still in the early stages.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK