So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKWhere we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
More Tim Cook Quotes
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I am driven by great work and seeing people do incredible things and having a part in that.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Android dominates the mobile malware market.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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From our point of view it’s important that Apple not be the developer for the world.
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You are more powerful than you think.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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You can only do so many things great, and you should cast aside everything else.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Apple is this great American company that could have only happened here.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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People are running huge enterprises off of hacking and stealing data.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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