We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKWhere we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
More Tim Cook Quotes
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You want to be the pebble in the pond that creates the ripples for change.
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Android dominates the mobile malware market.
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From our point of view it’s important that Apple not be the developer for the world.
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Without encryption, you and I wouldn’t be able to do our banking online.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Apple Watch is the most personal device we’ve ever created.
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It is possible to be aware of God at all times.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I don’t really think anything Microsoft does puts pressure on Apple.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Excellence has become a habit.
TIM COOK






