I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
More Tim Cook Quotes
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Without encryption, you and I wouldn’t be able to do our banking online.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Price is rarely the most important thing. A cheap product might sell some units.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Our message, to people around the country and around the world, is this: Apple is open.
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In the long arc of time, you are only relevant if customers love you.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Gaming has kind of evolved a bit. More people play on portable devices.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Excellence has become a habit.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOK






