So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
More Tim Cook Quotes
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our message, to people around the country and around the world, is this: Apple is open.
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Apple is this great American company that could have only happened here.
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You can’t have a back door that’s only for the good guys.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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The government should always be the one defending civil liberties.
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What makes Siri cool is she has a personality.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Apple Watch is the most personal device we’ve ever created.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Apple Pay is forever changing the way we pay for things.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I don’t really think anything Microsoft does puts pressure on Apple.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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If you want me to do things only for ROI reasons, you should get out of this stock.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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