In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
More Tim Cook Quotes
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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Today, we are pleased to announce the biggest advancement in iPhone.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Discrimination, in all its forms, is bad for business.
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America is always stronger when we do things together.
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I love museums. But I don’t want to live in one.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I am driven by great work and seeing people do incredible things and having a part in that.
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