If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The government should always be the one defending civil liberties.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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I don’t think Apple has to own a content business.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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You can only do so many things great, and you should cast aside everything else.
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People are running huge enterprises off of hacking and stealing data.
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Excellence has become a habit.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We make the best phone, we don’t make the most phones.
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From our point of view it’s important that Apple not be the developer for the world.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our message, to people around the country and around the world, is this: Apple is open.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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America is always stronger when we do things together.
TIM COOK