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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK

Bank Fix God Lip Ned never Other People Shot
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOK

Alone Entire Ipad Last Line Manufacture More Pc Quater
Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOK

Creativity Eay Enough Keep People Simplest Something Thinking
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK

Anyway Data Information Intelligence Man Mountain Much Person
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

App Companies From Hard Innovating Innovation List Look Point Press Small View
I love museums. But I don’t want to live in one.
TIM COOK

Live Love Museum Want
They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK

Apple Company Everything Gobbling Kind Learn Monetize Need Require Think Try Wrong
The longer the meeting, the less is accomplished.
TIM COOK

Accomplish Less Longer Meeting
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK

Amendment Country First Found Freedom Fundamental Liberty Principle Privacy Right Think
The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK

Company Day Every Journey Largest Lesson Owner Person Saw
Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK

Apple Around Country Message Open People World
I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK

Company Deal Despise Going Life Politics Room Short Way
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK

Critical Everything Execution Glenties Intuition Meaningless Preparation Virtually
Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK

Get Gone Great Home Joy Money Somebody Use
Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
TIM COOK

Apple Best Buy Customer Experience Planet Service Store

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