We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
More Tim Cook Quotes
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Certainly some things that are very good can sometimes be used in a bad way.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Apple is this great American company that could have only happened here.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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The government should always be the one defending civil liberties.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Price is rarely the most important thing. A cheap product might sell some units.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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From our point of view it’s important that Apple not be the developer for the world.
TIM COOK