My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
More Tim Cook Quotes
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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From our point of view it’s important that Apple not be the developer for the world.
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We make the best phone, we don’t make the most phones.
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Nobody wants to buy sour milk.
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You can’t have a back door that’s only for the good guys.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Today, we are pleased to announce the biggest advancement in iPhone.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK