Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKWhen I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
More Tim Cook Quotes
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Android dominates the mobile malware market.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Price is rarely the most important thing. A cheap product might sell some units.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Today, we are pleased to announce the biggest advancement in iPhone.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK