Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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You can’t have a back door that’s only for the good guys.
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You are more powerful than you think.
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The longer the meeting, the less is accomplished.
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From our point of view it’s important that Apple not be the developer for the world.
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The government should always be the one defending civil liberties.
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Apple Pay is forever changing the way we pay for things.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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It is possible to be aware of God at all times.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOK