Excellence has become a habit.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
More Tim Cook Quotes
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I don’t really think anything Microsoft does puts pressure on Apple.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Nobody wants to buy sour milk.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Certainly some things that are very good can sometimes be used in a bad way.
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Apple Watch is the most personal device we’ve ever created.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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In the long arc of time, you are only relevant if customers love you.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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There’s something very dangerous happening in states across the country.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK






