If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKA great product isn’t just a collection of features. It’s how it all works together.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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You are more powerful than you think.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Apple Watch is the most personal device we’ve ever created.
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America is always stronger when we do things together.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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In the long arc of time, you are only relevant if customers love you.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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You can’t have a back door that’s only for the good guys.
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People are running huge enterprises off of hacking and stealing data.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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The government should always be the one defending civil liberties.
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Our message, to people around the country and around the world, is this: Apple is open.
TIM COOK