“A great product isn’t just a collection of features. It’s how it all works together.”

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

You can’t have a back door that’s only for the good guys.

I love museums. But I don’t want to live in one.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.

Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.

Apple Pay is forever changing the way we pay for things.

A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.

Excellence has become a habit.

History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.

The sidelines are not where you want to live your life. The world needs you in the arena!

In time of sickness the soul collects itself anew.

My favorite days are the ones where I deal only with my own team, design, marketing, working on the next accessories collection.

You have to go the rounds from individual to individual in order to gather the totality of the race.

Movies are the work of a collective conscious. It takes 500-800 people on a movie to complete a vision.

What reason, like the careful ant, draws laboriously together, the wind of accident sometimes collects in a moment.

Movies are a collective art. Art by proxy.

We don’t, as a collective life on this planet, all get groovy together or all sink into ignorance together. One by one we liberate our souls, our individual souls, from the cycle by our own realizations.

In love, unlike most other passions, the recollection of what you have had and lost is always better than what you can hope for in the future.