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A great product isn’t just a collection of features. It’s how it all works together.

Tim Cook

There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK

Action All Appropriate Course Feel Gut Intuition Live Particular Reliance Right Seem Times
In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK

Last Paint Security Target Thing World
Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK

Always Discrimination Face Move Protect Something Sometimes Stare
Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOK

Amazing Apple Being Creative Genius Human Lost Visionary World
Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOK

Direction Graduate Job Matter Meaning New North Otherwise Point Right Star Value Work
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK

Area Creativity Discipline Innovation One Some Something Thing
The government should always be the one defending civil liberties.
TIM COOK

Always Covil Defend Government Liberty Shoul
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK

Everybody Expected Keep Law Message Say
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK

Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
In the long arc of time, you are only relevant if customers love you.
TIM COOK

Arc Constoemr Long Love Relevant Time
Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK

Critical Everything Execution Glenties Intuition Meaningless Preparation Virtually
There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOK

Anyway Data Information Intelligence Man Mountain Much Person
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK

Believe Give Pool Privacy Said Secure So Weight Zero
I just want to build great products.
TIM COOK

Build Great Product Want
Anything can change, because the smartphone revolution is still in the early stages.
TIM COOK

Anything Change Easy Revolution Smartphone Stage Still

A great product isn’t just a collection of features. It’s how it all works together.

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A great product isn’t just a collection of features. It’s how it all works together.

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