No one should have a key that turns a billion locks. It shouldn’t exist.
TIM COOKI believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
More Tim Cook Quotes
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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In the long arc of time, you are only relevant if customers love you.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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You want to be the pebble in the pond that creates the ripples for change.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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A great product isn’t just a collection of features. It’s how it all works together.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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You are more powerful than you think.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I just want to build great products.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK