“There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.”

My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.

I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.

If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.

I don’t really think anything Microsoft does puts pressure on Apple.

Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.

It is possible to be aware of God at all times.

Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

It’s the privilege of a lifetime for me to work with the most innovative people on Earth.

You can only do so many things great, and you should cast aside everything else.

In the long arc of time, you are only relevant if customers love you.

We make the best phone, we don’t make the most phones.

People are running huge enterprises off of hacking and stealing data.

We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

No one should have a key that turns a billion locks. It shouldn’t exist.

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

Being brave doesn’t mean never being afraid, you know. It means going for it anyway because you know it’s the right thing to do.

Eat well, stay fit, die anyway.

You do it anyway. Why? Because you no longer want to suffer. Because you’re willing to be disturbed. You’re willing to be amazed. You’re willing to be surprised.

I was pretty much predominantly raised by women, as they make up most of my family anyway.

Bravery is what you can do in the face of things that hurt and scare you, but you do it anyway.

By the time I’m 40, interplanetary travel will be common. Nobody will want to talk to me at that age, anyway.

Pray to Him anyway you like, He can even hear the footfall of an ant.

Hearts don’t realize they’ve been lied to. They still love anyway.