Apple Watch is the most personal device we’ve ever created.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
More Tim Cook Quotes
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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America is always stronger when we do things together.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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From our point of view it’s important that Apple not be the developer for the world.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOK