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No one knows the cost of a defective product – don’t tell me you do.

W. Edwards Deming

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Cost Defective Do Em Know No One Product Tell You

Bagwalas

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The result of long-term relationships is better and better quality, and lower and lower costs.
W. EDWARDS DEMING

Better Cost Long Lower Quality Relationship Result Term
Export anything to a friendly country except American management.
W. EDWARDS DEMING

Anything Country Except Export Friendly Management
A bad system will beat a good person every time.
W. EDWARDS DEMING

Bad Every Good Neat Person System Time
Quality is everyone’s responsibility.
W. EDWARDS DEMING

Everyone Quality Responsibility
All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
W. EDWARDS DEMING

Al Competitor Customer Else Expect Expectation Know Nothing Only
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD.
W. EDWARDS DEMING

Ask Cd Custom Customer Electric Ever Expectation Light Nonsense Pneumatic Tire Vcr
Eliminate numerical quotas, including Management by Objectives.
W. EDWARDS DEMING

Eliminate Include Management Numerical Objective Quote
People with targets and jobs dependent upon meeting them will probably meet the targets – even if they have to destroy the enterprise to do it.
W. EDWARDS DEMING

Destroy Enterprises Job Meeting People Target Probably Them Upon
So nobody really thought much about quality. Why should they? The world bought everything America produced. It was a prescription for disaster.
W. EDWARDS DEMING

Bought Disaster Everything Much Nobody Prescription Produce Quality
Quality’ means what will sell and do a customer some good – at least try to.
W. EDWARDS DEMING

Customer Good Least Mean Quality Sell Some Try Will
In 1945, the world was in a shambles. American companies had no competition.
W. EDWARDS DEMING

Company Competition Country No Shamble Worlld Year
I predicted in 1950 that in five years, manufacturers the world over would be screaming for protection. It took only four years.
W. EDWARDS DEMING

Ago Five Four Manufacture Over Predict Protection Scream Took World Year
The prevailing – and foolish – attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he’s managing.
W. EDWARDS DEMING

Anywhere Attitude Foolish Good Knowledge Manage Manager No Prevail Process Production Special
People don’t like to make mistakes.
W. EDWARDS DEMING

Like Make Mistake People
The emphasis should be on why we do a job.
W. EDWARDS DEMING

Do Emphasis Job Should We Why
Hold everybody accountable? Ridiculous!
W. EDWARDS DEMING

Accountable Everybody Hold Ridiculous

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