If we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITAIf we do our best and make efforts, a peaceful and great future will become ours without fail.
AKIO MORITAThe only sure thing is that in business there are no sure things.
AKIO MORITAThe “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITATo have any one of these without the others is self defeating in business.
AKIO MORITAThe public does not know what is possible. We do.
AKIO MORITAThere is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITAOur plan is to lead the public with new products rather than ask them what kind of products they want.
AKIO MORITAIf you don’t want Japan to buy it, don’t sell it.
AKIO MORITAThe company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITAAmenities are not of great concern to management in Japan.
AKIO MORITACarefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITAMy solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITAI consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITAJapanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITAExecutives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITAAmerica looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITA