Don’t do market research.
AKIO MORITAThe public does not know what is possible. We do.
More Akio Morita Quotes
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Never break another man’s rice bowl.
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My solution to the problem of unleashing creativity is always to set up a target.
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If you don’t want Japan to buy it, don’t sell it.
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In the long run, no matter how good or successful you are or how clever or crafty.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The public does not know what is possible. We do.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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But make sure you don’t make the same mistake twice.
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America looks 10 minutes ahead; Japan looks 10 years.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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We treat employees as a member of the family.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA