My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITAFrom a management standpoint, it is very important to know how to unleash people’s inborn creativity.
More Akio Morita Quotes
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I believe people work for satisfaction.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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In the long run, no matter how good or successful you are or how clever or crafty.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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Amenities are not of great concern to management in Japan.
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The best example of this was the Apollo project in the United States.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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But make sure you don’t make the same mistake twice.
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My solution to the problem of unleashing creativity is always to set up a target.
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To have any one of these without the others is self defeating in business.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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We treat employees as a member of the family.
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