“To gain profit is important, but you must invest to build up assets that you can cash in in the future.”

To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.

The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.

It’s difficult to see new projects to fruition.

(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.

It has run consistently about 6 percent of sales at Sony – and in service.

Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.

Our plan is to lead the public with new products rather than ask them what kind of products they want.

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

Curiosity is the key to creativity.

You can be totally rational with a machine.

Employees are not guilty; why should they suffer?

I feel it is my fault because I made the decision to hire him.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

Wise men profit more from fools than fools from wise men; for the wise men shun the mistakes of fools, but fools do not imitate the successes of the wise.

The worst crime against working people is a company which fails to operate at a profit.

Their attitudes result either in profit or in loss for the enterpriser. They make poor men rich and rich men poor. They are no easy bosses.

Human nature is such that people are born with a love of profit If they follow these inclinations, they will struggle and snatch from each other, and inclinations to defer or yield will die.

The engine which drives enterprise is not thrift, but profit.

When brothers fight to death a stranger inherit their father’s estate.

Profits are not made by differential cleverness, but by differential stupidity.

Any guy who can maintain a positive attitude without much playing time certainly earns my respect.