“All you need is the best product in the world, the most efficient production in the world and global marketing.”

Our plan is to lead the public with new products rather than ask them what kind of products they want.

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.

Curiosity is the key to creativity.

You can be totally rational with a machine.

Employees are not guilty; why should they suffer?

I feel it is my fault because I made the decision to hire him.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.

I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.

If management take the risk of hiring them, we have to take the responsibility for them.

The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.

We don’t believe in market research for a new product unknown to the public. So we never do any.

My solution to the problem of unleashing creativity is always to set up a target.

If we do our best and make efforts, a peaceful and great future will become ours without fail.

I believe it is a big mistake to think that money is the only way to compensate a person for his work.

I balance it all by being extremely organized, and I am a very efficient delegator.

I trust my instincts. I don’t distrust them. They haven’t led me astray. It’s when I’ve made up my mind to be efficient that is when I have gone wrong.

Technological progress has merely provided us with more efficient means for going backwards.

A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.

It’s for high quality vehicles, reliable, fuel-efficient, and safe of course.

I will be ruthless in cutting out waste, streamlining structures and improving efficiency.

On the other hand, to eradicate illiteracy requires that we elect a fair and efficient political regime.

Branding is simply a more efficient way to sell things.