But make sure you don’t make the same mistake twice.
AKIO MORITAIt has run consistently about 6 percent of sales at Sony – and in service.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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The public does not know what is possible. We do.
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If you don’t want Japan to buy it, don’t sell it.
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It has run consistently about 6 percent of sales at Sony – and in service.
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An enemy of innovation could be your own sales force.
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The only sure thing is that in business there are no sure things.
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Every action analysed and every responsibility assigned by an organisation chart.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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Curiosity is the key to creativity.
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We all learn by imitating, as children, as students, as novices in the world of business.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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To have any one of these without the others is self defeating in business.
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Don’t do market research.
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