There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITAEmployees are not guilty; why should they suffer?
More Akio Morita Quotes
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We treat employees as a member of the family.
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A company will get nowhere if all of the thinking is left to management.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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Don’t do market research.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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I feel it is my fault because I made the decision to hire him.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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The best example of this was the Apollo project in the United States.
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Curiosity is the key to creativity.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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My solution to the problem of unleashing creativity is always to set up a target.
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There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA