“Employees are not guilty; why should they suffer?”

The only sure thing is that in business there are no sure things.

Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.

From a management standpoint, it is very important to know how to unleash people’s inborn creativity.

Every action analysed and every responsibility assigned by an organisation chart.

People need money, but they also want to be happy in their work and proud of it.

To gain profit is important, but you must invest to build up assets that you can cash in in the future.

I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

But make sure you don’t make the same mistake twice.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.

Your employees are your company’s real competitive advantage. They’re the ones making the magic happen-so long as their needs are being met.

Take our 20 best people away, and I will tell you that Microsoft will become an unimportant company.

A leader should have higher grit and tenacity, and be able to endure what the employees can’t.

Success and profitability are outcomes of focusing on customers and employees, not objectives.

If you take care of your workers they’ll take care of your business.

If you look for the best in your employees, they’ll flourish. If you criticize or look for the worst, they’ll shrivel up. We all need lots of watering.

A leader should be a visionary and have more foresight than an employee.