“I feel it is my fault because I made the decision to hire him.”

An enemy of innovation could be your own sales force.

All you need is the best product in the world, the most efficient production in the world and global marketing.

But make sure you don’t make the same mistake twice.

Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

There are three creativities: creativity in technology, in product planning, and in marketing.

My solution to the problem of unleashing creativity is always to set up a target.

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

In the United States businessmen often do not trust their colleagues.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.

My concept is that anybody has creative ability, but very few people know how to use it.

Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

But if you work with people, sometimes logic often has to take a backseat to understanding.

And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.

Don’t do market research.

I believe people work for satisfaction.

Timidity is a fault for which it is dangerous to reprove persons whom we wish to correct of it.

The defects and faults of the mind are like wounds in the body; after all imaginable care has been taken to heal them up, still there will be a scar left behind, and they are in continual danger of breaking the skin and bursting out again.

If we had no faults of our own, we should not take so much pleasure in noticing those in others.

We confess our little faults to persuade people that we have no large ones.

Liberals have invented whole college majors – psychology, sociology and women’s studies – to prove that nothing is anybody’s fault.

We still don’t like to admit the war was even partly our fault because so many of our people died.

When big-time blunders occur in any workplace, the boss or bosses usually are at fault, not clerks or secretaries or salespeople.

When I find an employee who turns out to be wrong for the job,