Curiosity is the key to creativity.
AKIO MORITAI feel it is my fault because I made the decision to hire him.
More Akio Morita Quotes
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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When I find an employee who turns out to be wrong for the job,
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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People need money, but they also want to be happy in their work and proud of it.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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My concept is that anybody has creative ability, but very few people know how to use it.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA