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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

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Creative Energetic Intelligent Once People Prepare Staff

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
AKIO MORITA

Company Ingredient Responsible Secret Success
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
AKIO MORITA

Employee Establish Evaluate Longer Matter Past Promotion Record School
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

Company Constant Deal Engineer Giving Important Industrial Job Management Target
If you don’t want Japan to buy it, don’t sell it.
AKIO MORITA

Buy Country Sell Want
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITA

Ability Blend Grow Innate Learn Principle Up
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA

Atmosphere Believe Discuss Growth Period Reason Remark Such
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
To have any one of these without the others is self defeating in business.
AKIO MORITA

Any Business Defeat One Without
The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITA

Blame Cause Important Mistake Pin Somebody Thing View
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
Employees are not guilty; why should they suffer?
AKIO MORITA

Employee Guilt Suffer Why
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

Business Children Growing Imitate Learn Novice Student Up World

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