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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.

Edward de Bono

Intelligence is something we are born with. Thinking is a skill that must be learned.
EDWARD DE BONO

Born Intelligence Learning Skill Thinking
It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
EDWARD DE BONO

Avoidance Important Place Problem System
A good design is not a democratic consensus.
EDWARD DE BONO

Democracy Goodness One Liner
Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.
EDWARD DE BONO

Car Mistake Production Remove
An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
EDWARD DE BONO

Attention Expert Ignorance Judgement Pay Success
Language is the biggest barrier to human progress because language is an encyclopedia of ignorance. Old perceptions are frozen into language and force us to look at the world in an old fashioned way.
EDWARD DE BONO

Fashion Human Language Progress Way
Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
EDWARD DE BONO

Beyond Doubt Improvement Right Sacred Way
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
EDWARD DE BONO

Discover Ideas Lying Need Opportunity Production
The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Car Drive Power Separate
What is urgent will always take precedence over what is important.
EDWARD DE BONO

Important Urgent
You hold onto religion, you know, rules, regulations, traditions. I think what God is interested in is people’s hearts, and that’s hard enough.
EDWARD DE BONO

Enough Hard Heart Hold People Religion Rule Tradition
A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONO

Destroy Evidence Support Way World
People should realize we’re jerks just like them.
EDWARD DE BONO

People Realize
A question is a polite way of demanding something.
EDWARD DE BONO

Demand Polite Question
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
EDWARD DE BONO

Creativity Learning Level
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality

Traditional thinking is all about “what is” Future thinking will also need to be about what can be.

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Traditional thinking is all about “what is” Future thinking will also need to be about what can be.

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Popular Authors

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