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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Jeff Bezos

It’s time to go back to the Moon, this time to stay.
JEFF BEZOZ

Moon Stay Time
If you think about the long term then you can really make good life decisions that you won’t regret later.
JEFF BEZOZ

Business Decision Future Goodness Life Regret Thinking
One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
JEFF BEZOS

Business Customer Entrepreneur Excitement Expectation Finding Morning Rise
Our point of view is we will sell more if we help people make purchasing decisions.
JEFF BEZOZ

Business Decision Help People Purchase Strategy
Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.
JEFF BEZOS

Amount Business Company Money Percentage
Cultures aren’t so much planned as they evolve from that early set of people.
JEFF BEZOZ

Culture Evolve History People Planning
In the end, we are our choices.
JEFF BEZOZ

Choice Deep Inspirational One Liner
Advertising is the price you pay for unremakable thinking.
JEFF BEZOZ

Adversity Business Pay Price Remarkable
People loved their horses, too. But you don’t keep riding your horse to work just because you love it.
JEFF BEZOZ

Business Horse Love People Ride Work
Above all else, align with customers. Win when they win. Win only when they win.
JEFF BEZOZ

Business Customer Satisfaction Win
I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.
JEFF BEZOS

Business Innovation Thinking
Focusing on the customer makes a company more resilient.
JEFF BEZOS

Business Company Customer Focus Silence
You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
JEFF BEZOZ

Business Customer Feature Judgement Mind Simplicity
Your brand is what other people say about you when you’re not in the room.
JEFF BEZOZ

Brand Business People Room Success
Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZ

Experiment Failure Function Success
We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.
JEFF BEZOS

Business Customer Ideas Invention Patience Reason Stuck Success

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

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We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Related Topics

Popular Authors

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