“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.”

If you don’t understand the details of your business you are going to fail.

The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create.

The Net is pretty cool, but the physical world is the best medium ever.

People who are right most of the time are people who change their minds often.

People don’t want gadgets, they want services.

A company shouldn’t get addicted to being shiny, because shiny doesn’t last.

I try to spend my time on areas that I think are important for the future, and where I think I can add value.

In the end, we are our choices.

I don’t buy stocks, I make stocks.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

Entrepreneurs must be willing to be misunderstood for long periods of time.

It’s not an experiment if you know it’s going to work.

Invention requires a long-term willingness to be misunderstood.

You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.

Advertising is the price you pay for unremakable thinking.

It’s up to you to discover and work with your team to form and figure out how to do successfully.

I am in a traditional financial services business – but we at Fidelity can see that the evolution of technology is setting our industry up for disruption.

Bitcoin is very ideologically fulfilling, it’s my form of political activism, but it’s also a huge business opportunity.

Like the Internet, Bitcoin will change the way people interact and do business around the world.

You can believe in private property or national borders with logical consistency. But not both.

The key to money management. It’s making a lot of money when you’re right and minimizing it when you’re wrong.

It’s liquidity that moves market.

There’s just nothing to me so invaluable in my business, but in many businesses, as great mentors.