Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day.
JEFF BEZOZIf you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.
More Jeff Bezos Quotes
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We change our tools and then our tools change us.
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If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.
JEFF BEZOZ -
Focusing on the customer makes a company more resilient.
JEFF BEZOS -
The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?
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It’s not an experiment if you know it’s going to work.
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Obsess about customers, not competitors.
JEFF BEZOS -
The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.
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You don’t want to negotiate the price of simple things you buy every day.
JEFF BEZOZ -
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
JEFF BEZOZ -
We can’t be in survival mode. We have to be in growth mode.
JEFF BEZOS -
You have to use your judgment. In cases like that, we say, ‘let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.
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In the end, we are our choices.
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Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.
JEFF BEZOS -
We got to talk about how lucky we are to have such amazing parents. They’ve always been and still are role models and mentors for us.
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If you double the number of experiments you do per year you’re going to double your inventiveness.
JEFF BEZOZ







