“If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.”

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

To never forget that the most important thing in life is the quality of life we lead.

Success is getting to a point where you’d be truly OK with losing everything you have and starting over.

Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

Chase the vision, not the money, the money will end up following you.

Help shape the stories that people are telling about you.

If there are too many competitors, even if you’re the best it’s a lot harder to win.

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

I’d rather spend money on things that improve the customer experience than on marketing.

Whatever you’re thinking, think bigger.

For individuals, character is destiny. For organizations, culture is destiny.

Do not doubt your own basic goodness. In spite of all confusion and fear, you are born with a heart that knows what is just, loving, and beautiful.

I don’t panic. The same thing applies to me as to everybody else, so I’m given to euphoria and despair. And I would say that I basically have survived by recognizing my mistakes.

If you get into the mental habit of relating what you’re reading to the basic structure of the underlying ideas being demonstrated, you gradually accumulate some wisdom.

Move only when you have an advantage. It’s very basic. You have to understand the odds and have the discipline to bet only when the odds are in your favor.

Gifts are meant to be wrapped. Honestly, it’s basic etiquette.

I’m only rich because I know when I’m wrong…I basically have survived by recognizing my mistakes.

The basic principle of spiritual life is that our problems become the very place to discover wisdom and love.

Long-term, we must begin to build our internal strengths. It isn’t just skills like computer technology. It’s the old-fashioned basics of self-reliance, self-motivation, self-reinforcement, self-discipline, self-command.