Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZThe premium single-cup segment is the fastest-growing business within the global coffee industry.
More Howard Schultz Quotes
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We are not in the coffee business serving people, we are in the people business serving coffee.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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People around the world, they want the authentic Starbucks experience.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Sometimes you have to create the thing you want to be part of.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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I can’t imagine a day without coffee. I can’t imagine!
HOWARD SCHULTZ






