Grow with discipline. Balance intuition with rigor. Innovate around the core. Don’t embrace the status quo.
HOWARD SCHULTZWe are not in the coffee business serving people, we are in the people business serving coffee.
More Howard Schultz Quotes
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People around the world, they want the authentic Starbucks experience.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Who wants a dream that’s near-fetched?
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Success is something that has to be earned every day.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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Success is empty if you arrive at the finish line alone.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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The hardest thing about being a leader is demonstrating or showing vulnerability. And that has a lot to do with trust.
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Believe in your dreams and dream big. And then after you’ve done that, dream bigger.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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Always challenge the old ways.
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Sometimes you have to create the thing you want to be part of.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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Customers must recognize that you stand for something.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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