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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

Ray Kroc

There’s a lot more future in hamburgers than in baseball.
RAY KROC

Business Food Future Sports
I was an overnight success all right, but 30 years is a long, long night.
RAY KROC

Fame Myself Popular Right Success Time
I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
RAY KROC

Believe Happiness Man Myself Problem Responsibility
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
We take the hamburger business more seriously than anyone else.
RAY KROC

Business Priority Serious
Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.
RAY KROC

Difficult Myself Perfection
Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.
RAY KROC

Imagination See Unique World
We provide food that customers love, day after day after day. People just want more of it.
RAY KROC

Customer Day Food Love People Success Thrive
The more I help others to succeed, the more I succeed.
RAY KROC

Generosity Help Kindness Myself Success
No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
I believe in God, family, and McDonald’s. And in the office, that order is reversed.
RAY KROC

Believe Family God Myself Order Reverse
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
If you’re not a risk taker, you should get the hell out of business.
RAY KROC

Business Inspirational Leaving Risk Yourself
Take calculated risks. Act boldly and thoughtfully. Be an agile company.
RAY KROC

Act Bold Calculation Company Inspirational Risk Thinking
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

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While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

Related Topics

Popular Authors

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