“The organization cannot trust the individual; the individual must trust the organization.”

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

You’re only as good as the people you hire.

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

We take the hamburger business more seriously than anyone else.

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

If you’re not a risk taker, you should get the hell out of business.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

I want us to organize, to tell the personal stories that create empathy, which is the most revolutionary emotion.

I like to organize. I have an opinion. I like to get stuff done.

There is a power somewhere so organized, so subtle, so watchful, so interlocked, so complete, so pervasive, that they had better not speak above their breath when they speak in condemnation of it.

Organized religions in general, in my opinion, are dying forms.

Instinct perfected is a faculty of using and even constructing organized instruments; intelligence perfected is the faculty of making and using unorganized instruments.

Science is organized knowledge.

What we seek is the reign of law, based upon the consent of the governed and sustained by the organized opinion of mankind.