If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
RAY KROCThe organization cannot trust the individual; the individual must trust the organization.
More Ray Kroc Quotes
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You’re only as good as the people you hire.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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I was an overnight success all right, but 30 years is a long, long night.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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We need god to prosper those without him will not.
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In business for yourself, but not by yourself.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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Luck is a dividend of sweat.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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Mankind will discover objects in space sent to us by the watchers.
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Adversity can strengthen you if you have the will to grind it out.
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Look after the customer and the business will take care of itself.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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When you’re green, your growing. When you’re ripe, you rot.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.
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The quality of a leader is reflected in the standards they set for themselves.
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The more I help others to succeed, the more I succeed.
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To be successful, you must be daring, be first and be different.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC