“If you’re not a risk taker, you should get the hell out of business.”

There’s a lot more future in hamburgers than in baseball.

Tomorrow at sunrise I shall no longer be here.

Customers tend to avoid a restaurant that’s going aswamp in its own sludge.

Nothing in the world can one imagine beforehand,not the least thing,everything is made up of so many unique particulars that cannot be forseen.

None of Us is as Good as All of Us.

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

You must perfect every fundamental of your business if you expect it to perform well.

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!

The first dollar is the most you will get if you don’t love what you are doing.

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

The more I help others to succeed, the more I succeed.

Are you green and growing or ripe and rotting?

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.

I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.

It’s very hard to fail completely, if you aim high enough.

Well done is better than well said.

When you have a valid opinion around, it takes a lot of the pressure off.

Run at walls, break into new possibilities.

If you look after your staff, they’ll look after your customers. It’s that simple.

Power is not given to you. You have to take it.

Creativity allows people to be effective.

The mind is as big as the universe.