From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
RAY KROCSpeaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
More Ray Kroc Quotes
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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There’s a lot more future in hamburgers than in baseball.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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None of Us is as Good as All of Us.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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The organization cannot trust the individual; the individual must trust the organization.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC






