It’s not a faith in technology. It’s faith in people.
STEVE JOBSWithout passion, any rational person would give up!
More Steve Jobs Quotes
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Never settle for average.
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If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.
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A brand is simply trust.
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If you define the problem correctly, you almost have the solution.
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Without death there would be very little progress.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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Focusing is about saying No.
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We’re not going to be the first to this party, but we’re going to be the best.
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I want to put a ding in the universe.
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Your time is limited, so don’t waste it living someone else’s life.
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The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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The best innovation is sometimes the company, the way you organize the company.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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