“Work hard, have fun and make history.”

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

Will you be clever at the expense of others, or will you be kind?

If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.

If you want to be inventive, you have to be willing to fail.

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

You know, we love stories and we love narrative; we love to get lost in an author’s world.

You know, we love stories and we love narrative; we love to get lost in an author’s world.

There’ll always be serendipity involved in discovery.

Cleverness is a gift, kindness is a choice.

Focusing on the customer makes a company more resilient.

It’s harder to be kind than clever.

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.

The human brain is an incredible pattern-matching machine.

I’d rather interview 50 people and not hire anyone than hire the wrong person.

If you’re truly obsessed over customers, it’ll cover a lot of errors.

Our point of view is we will sell more if we help people make purchasing decisions.

I do not like to repeat successes I like to go on to other things.

The opportunities that everyone cannot see are the real opportunities.

Be firm on principle but flexible on method.

Knowledge is a tangible asset, quite often the most important tool in your work.

An investor should act as though he had a lifetime decision card with just twenty punches on it.

The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me.

I am convinced that companies should put staff first, customers second and shareholders third – ultimately that’s in the best interest of customers and shareholders.

The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.