We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
TONY HSIEHHave fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
More Tony Hsieh Quotes
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The best businesses are really ones that can combine passion, profits, and purpose.
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Stop chasing the money and start chasing the passion.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly.
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Your brand is your culture.
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Whatever you’re thinking, think bigger.
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I believe that there’s something interesting about anyone and everyone – you just have to figure out what that something is.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
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Happiness is really just about four things: perceived control, perceived progress, connectedness (number and depth of your relationships), and vision/meaning (being part of something bigger than yourself).
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Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.
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If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
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Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.
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Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.
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Launching a business is kind of like a motorboat: You can go very quickly and turn fast.
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