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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

Tony Hsieh

The biggest (and hardest) lesson I’ve learned in life is that the external world is just a reflection of the world within.
TONY HSIEH

Game Learning Lesson Love Myself Reflection World
Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
TONY HSIEH

Enjoyment Fun Money Try
I’d rather spend money on things that improve the customer experience than on marketing.
TONY HSIEH

Customer Improvement Marketing Money
Whatever you’re thinking, think bigger.
TONY HSIEH

Big Inspirational Thinking Yourself
A great brand is a story that never stops unfolding.
TONY HSIEH

Brand Greatness Stop
Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.
TONY HSIEH

Business Culture Employee Forget Goodness Happiness Service Suffering
The brand is just a lagging indicator of a company’s culture.
TONY HSIEH

Brand Company Culture
Help shape the stories that people are telling about you.
TONY HSIEH

Help People Story Yourself
If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.
TONY HSIEH

Basic Contribution Food Money Worry Yourself
Your brand is your culture.
TONY HSIEH

Brand Culture One Liner
I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
TONY HSIEH

Easy Enjoyment Equality Life Money Society Thinking
If you’re focused on the friendship as its own reward, serendipitous stuff just happens. I know that sounds weird, but I can tell you for our 12 years of existence, it’s actually how a lot of stuff happens.
TONY HSIEH

Existence Focus Friendship Myself Reward
Just figure out what your personal values are then just make those the corporate values.
TONY HSIEH

Corporate Personal Value
I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.
TONY HSIEH

Important Oneself People Thinking Value
Money alone isn’t enough to bring happiness… happiness is when you’re actually truly ok with losing everything you have.
TONY HSIEH

Alone Enough Happiness Lose Money True Yourself
Stop chasing the money and start chasing the passion.
TONY HSIEH

Inspirational Money Passion Start

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

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Popular Authors

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