A great brand is a story that never stops unfolding.
TONY HSIEHChase the vision, not the money, the money will end up following you.
More Tony Hsieh Quotes
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I’d rather spend money on things that improve the customer experience than on marketing.
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I made a list of the happiest periods of my life & I realized that none of them involve money.
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Don’t play games that you don’t understand, even if you see lots of other people making money from them.
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I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.
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If someone is self-aware, then they can always continue to grow. If they’re not self-aware, I think it’s harder for them to evolve or adapt beyond who they already are.
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Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.
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Whatever you’re thinking, think bigger.
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If there are too many competitors, even if you’re the best it’s a lot harder to win.
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For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.
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Your culture is your brand.
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Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.
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We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.
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Twitter is like hugging. Just because it’s hard to measure the return on investment doesn’t mean there isn’t value there.
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Most companies are very quick to hire and slow to fire, when really it should be the other way around.
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Most innovation comes from outside your industry applied to your own
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