The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
TOM PETERSLeaders understand the ultimate power of relationships.
More Tom Peters Quotes
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Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
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We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
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Have you set high standards in the past that make it clear what level of performance you demand?
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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He who makes the quickest, coolest prototypes reigns!
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All white-collar work is project work. The single salient fact that touches all of our lives is that work is being reinvented.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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If no one is pissed-off with you then you are dead but just haven’t figured it out yet.
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What you decide not to do is probably more important that what you decide to do.
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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We cannot innovate without opening the door to havoc.
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I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
TOM PETERS







