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Accept change as a friend. And don’t take yourself too seriously.

Tom Peters

David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
TOM PETERS

Book Growing Hallmark Parks
Organizations exist to serve. Period. Leaders live to serve. Period.
TOM PETERS

Entrepreneur Leader Organization
Develop a respect and reverence for the principle of variation: the idea that the message ain’t in the mean, the mode or the median – it’s in the differences that occur throughout a population.
TOM PETERS

Differences Educational Ideas Mean Occur
Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
TOM PETERS

Answer Anyone Profoundly Sorry Statics Upsetting
Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
TOM PETERS

Ability Appropriate Committed Limits
I think it’s wonderful to save the world, but you need to be part of the world, too.
TOM PETERS

Needs Thinking World
Momentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
TOM PETERS

Enemy Procrastination Thinking Worst
For me, reading is reading.
TOM PETERS

Good Knowledge Learn Read Reading
Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
TOM PETERS

Connections Littles Mind
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success
Listen to Everyone. Ideas come from everywhere
TOM PETERS

Everyone Everywhere Ideas Listen
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
TRUST, not technology, is the issue of the decade.
TOM PETERS

Decades Issues Technology
Success requires a persistent misreading of the odds.
TOM PETERS

Misreading Odds Persistent

Accept change as a friend. And don’t take yourself too seriously.

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Accept change as a friend. And don’t take yourself too seriously.

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Popular Authors

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