David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSMistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
More Tom Peters Quotes
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The number one premise of business is that it need not be boring or dull. It ought to be fun. If it’s not fun, you’re wasting your life.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Don’t ‘tolerate’ mistakes. Embrace them!
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Celebrate what you want to see more of.
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Hire attitude train skills.
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Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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Formula for success: under promise and over deliver.
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I think it’s wonderful to save the world, but you need to be part of the world, too.
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Excellent firms don’t believe in excellence – only in constant improvement and constant change.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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Rewards should go to teams as a whole.
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Success requires a persistent misreading of the odds.
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Garbage! Intuition is the new physics. It’s an Einsteinian, seven-sense, practical way to make tough decisions. Bottom line, circa 2001 to 2010: The crazier the times are, the more important it is for leaders to develop and to trust their intuition.
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The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
TOM PETERS