One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
TOM PETERSThe difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
More Tom Peters Quotes
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Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
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Listen to Everyone. Ideas come from everywhere
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What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Success requires a persistent misreading of the odds.
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Don’t ‘tolerate’ mistakes. Embrace them!
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Print-based libraries developed in an age of scarce printed resources.
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Treat the customer as an appreciating asset.
TOM PETERS