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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.

Tom Peters

One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
TOM PETERS

Human Lovely Pay Tribute
Passion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
TOM PETERS

Concept Exhilarating Mistake Occasionally Passion Peace
Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
TOM PETERS

Able Mastery Remorse Sweat
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
Listen to Everyone. Ideas come from everywhere
TOM PETERS

Everyone Everywhere Ideas Listen
What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS

Next Strategy Volunteer
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding it’s a ‘day one’ issue and part of everything.
TOM PETERS

Design Issues Mistakes Something Understanding
We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
TOM PETERS

Demand Elements Important
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
TOM PETERS

Miserable Stuff Trying Way
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
Success requires a persistent misreading of the odds.
TOM PETERS

Misreading Odds Persistent
Don’t ‘tolerate’ mistakes. Embrace them!
TOM PETERS

Business Mistake Training
Print-based libraries developed in an age of scarce printed resources.
TOM PETERS

Age Library Resources
Treat the customer as an appreciating asset.
TOM PETERS

Appreciate Assets Business

The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.

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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.

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