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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.

Tom Peters

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
TOM PETERS

Important Media Ultimately Want
Without exception, the dominance and coherence of culture proved to be an essential quality of the excellent companies.
TOM PETERS

Culture Essentials Quality
The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
TOM PETERS

Culture Mistake Punishment
The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
TOM PETERS

Anything Change Fact Successful Worse Yesterday
Progress is mostly the product of rogues.
TOM PETERS

Products Progress Rogues
Leaders trust their guts. “Intuition” is one of those good words that has gotten a bad rap. For some reason, intuition has become a “soft” notion.
TOM PETERS

Decision Leader Rap
Have you set high standards in the past that make it clear what level of performance you demand?
TOM PETERS

High Levels Past Standards
Rewards should go to teams as a whole.
TOM PETERS

Rewards Should Teamwork
Like it or not – and often we don’t – power is a pervasive phenomenon. From midnight decisions in the Oval Office that risk the lives of young Americans to quarrels over the kitchen table, power is part of every human equation.
TOM PETERS

Business Country Numbers Power Risk
What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?
TOM PETERS

Next Strategy Volunteer
Hire attitude train skills.
TOM PETERS

Attitude Skills Train
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
A passive approach to professional growth will leave you by the wayside.
TOM PETERS

Approach Growth Passive
Leaders understand the ultimate power of relationships.
TOM PETERS

Inspirational Leader Ultimate
What gets measured gets done.
TOM PETERS

Done Inspirational Customer Service Measurement

The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.

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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.

Related Topics

Popular Authors

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