Gandhi and Mandela and Churchill and JFK and Reagan and Thatcher and Sarkozy and Franklin and Washington set the tone to an incredible degree-their “personal style” was their “brand.” (“It” starts with personal style of the tip-top leadership team.
TOM PETERSPassion. The life of an entrepreneur is occasionally exhilarating, and almost always exhausting. Only unbridled passion for the concept is likely to see you through the 17-hour days (month after month) and the painful mistakes that are part and parcel of the start-up process.
More Tom Peters Quotes
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Treat the customer as an appreciating asset.
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Smile if it kills you. The physiology of smiling diffuses a lot of anger and angst. It makes your body and soul feel better.
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The delivery and presentation media are important, and each format has its advantages and disadvantages, but ultimately I just want to read what I want to read, when and where I want.
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Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
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The workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
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If the person you delegated to does the job twice as well as you would have done it, consider yourself a leader.
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Entrepreneurs have no memories. They take on the world with a completely fresh view.
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It doesn’t matter what product or service you’re offering; there is unlimited ability to improve the quality of anything.
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What you decide not to do is probably more important that what you decide to do.
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Customers perceive service in their own unique, idiosyncratic, emotional, irrational, end-of-the-day, and totally human terms. Perception is all there is!
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Confidence means non-paralysis, a willingness to act, and act decisively, to start new things and cut failing ventures off.
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People of all demographic categories and geographic regions will access a good digital library.
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Integrity may be about little things as much or more than big ones.
TOM PETERS