We cannot innovate without opening the door to havoc.
TOM PETERSAnd remember: Everything in business is a paradox. To be excellent, you have to be consistent. When you’re consistent, you’re vulnerable to attack. Yes, it’s a paradox. Now deal with it!
More Tom Peters Quotes
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You can’t think your way out of a box; you’ve got to act.
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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Learning is a matter of intensity not elapsed time.
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The best leaders are the best notetakers, best askers, and best learners.
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Lists simplify, clarify, edify.
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What gets measured gets done.
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Print-based libraries developed in an age of scarce printed resources.
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Community. A friend started a real estate brokerage a few years ago. By the time she’d added her second employee, she was a pillar of her 35,000-person community.
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The dominant culture in most big companies demands punishment for a mistake, no matter how useful, small, invisible.
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Cost does not equal value… and low cost parts decrease brand equity for a very long time.
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Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
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The thing that keeps a business ahead of the competition is excellence in execution.
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For me, reading is reading.
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Rewards should go to teams as a whole.
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If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
TOM PETERS






