Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERSDot the i’s, cross the t’s, answer the phones promptly, send out errorless invoices, and in general never forget that the devil is in the details.
More Tom Peters Quotes
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You can only improve what you measure.
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A completely free library is as rare as a truly free lunch.
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The difference between great and average is, mostly, having the imagination and zeal to re-create yourself daily.
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Learning is a matter of intensity not elapsed time.
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One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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Business is about people. It’s about passion. It’s about bold ideas, bold small ideas or bold large ideas.
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Leaders’ careers will usually be determined by their handling of one or two critical events that no one could possibly anticipate or plan for.
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Make an extensive table of project ‘deliverables’. Label one column ‘as requested’. Create another column labeled ‘could be’. Make each ‘could be’ wild and woolly!
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Be guided by the axiom: There are no limits to the ability to contribute on the part of a properly selected, well-trained, appropriately supported, and, above all, committed person.
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A vibrant, rich, growing corpus of public-domain books is a vital public good – similar to parks, the infrastructure of basic services, and other hallmarks of any advanced society.
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He who makes the quickest, coolest prototypes reigns!
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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Leaders win through logistics. Vision, sure. Strategy, yes. But when you go to war, you need to have both toilet paper and bullets at the right place at the right time. In other words, you must win through superior logistics.
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The thing that keeps a business ahead of the competition is excellence in execution.
TOM PETERS