If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
More Tim Cook Quotes
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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A great product isn’t just a collection of features. It’s how it all works together.
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Nobody wants to buy sour milk.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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People are running huge enterprises off of hacking and stealing data.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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We make the best phone, we don’t make the most phones.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOK