I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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The longer the meeting, the less is accomplished.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Apple Watch is the most personal device we’ve ever created.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Price is rarely the most important thing. A cheap product might sell some units.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Without encryption, you and I wouldn’t be able to do our banking online.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK