We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKAn acorn would never brag about giving shade.
TIM COOKThe worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
TIM COOKHistory rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOKI don’t really think anything Microsoft does puts pressure on Apple.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOKWe sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKWe make the best phone, we don’t make the most phones.
TIM COOKI love museums. But I don’t want to live in one.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOK