Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKIf those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
More Tim Cook Quotes
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Certainly some things that are very good can sometimes be used in a bad way.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I don’t think Apple has to own a content business.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Let your joy be in your journey, not in some distant goal.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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